Assessing Customer and Market Risks, Part 2

Steve Blank is a serial entrepreneur and angel investor with a penchant for involving himself in successful ventures.

Presenting at Stanford’s Technology Ventures Program, the speaker took the stage to opine on a bevy of topics. In this video, the speaker delves into subjects pertaining to risk management in companies. For startups, failure because of inferior software is a rare case. More often, being unable to acquire customers and succeeding in finding a snug market fit are the culprits. So while you’re burning through your business venture capital and not focusing on scaling a business, you’re running a company into the ground.

For all of the success stories, there are a few tales that show you the other side of the equation. Sometimes, you can learn the most from the companies that have failed in terms of organization management.

Your chances of launching a successful company are slim, so that is one risk you’re already taking. That’s why you should proceed with caution thereafter. Watch this video from Blank for more information on this topic.