Black Friday 2009: The Good, The Bad, and The Social Media

December 7, 2009

Two weeks ago, in my post “Tune-In to Social Holiday Savings,” I discussed the prevalence of retail chains that are currently experimenting with social media to offer holiday discounts and incentives.

Drum roll please…results from Black Friday 2009 are in!

  • Total # of shoppers
  • Amount spent 8%
  • Total spending FLAT compared with last year’s spending of $41.2 billion

Despite this somewhat bleak review, from the social media perspective, numbers are up. According to the article, “Retailers Go Nuts for Social Media Holiday Marketing,” content marketing strategy tied with social media holiday initiatives resulted in the following statistic:

4.3% of Facebook users and 2.3% of Twitter users visited the website of a top 500 retailer directly after checking out social sites.
 To put this into perspective, Facebook was the second most visited site in the US on Black Friday after Google.

Click here to check out a sample of the inbound marketing strategies used by some of the nation’s top retailers.

eCommerce Manager, Saucony

Kellie is the eCommerce Manager, Saucony at <a href="">Wolverine Worldwide</a>. Previously, she was an Analyst at OpenView.