Brainstorming for Blog Topics Your Readers Want

Your readers are clamoring for you to cover specific blog topics.

It should be plainly obvious to you that the people who visit your website are more interested in some topics than others. It’s a natural disposition. But many marketers don’t wield a marketing strategy that integrates this idea well. They’re oblivious to the wants and desires of their contingent.

Fortunately, a number of online services are available to help get back in your readers’ good graces. And any analytically driven look at blog topics should begin with the stalwart, Google Analytics. Metrics are the lifeblood of any content marketing strategy; ignore them at your own peril. To that end, keep a close eye on your metrics to find out what’s working and what needs work. Quora, a user-edited question and answer database, is another option that is quickly gaining popularity. Since the top-ranked questions on the website are chosen by the user community, you can find plenty of inspiration for blog topics there.

Ideas for blog topics can come from anywhere: social media, pop culture or a Starbucks barista. Your goal should always be to focus on the ones your readers want to read about most. For more on this subject, watch the full video featuring Amanda O’Brien.