Breaking the Mold: Unconventional Sales Techniques

If you’ve heard the stories behind companies like Zappos and Amazon, you’re already familiar with how a focus on the customer can transform a small company into a flourishing enterprise.

Yet the roads that companies like the aforementioned two took aren’t rarely traversed. Their approach to sales was unconventional at best — and at worst, unheard of. Looking at where these companies eventually ended up — a product of their novel approaches — it seems that there will always be a place reserved for out-of-the-book thinking in business.

In this short video, author and sales strategist Dan Waldschmidt looks at all of the angles involved with unconventional sales strategies. Waldschmidt goes on to say that, before companies like these emerged as industry-leaders, they had the foresight to entrust techniques that were largely unproven at the time. For more on this topic, watch the video from OpenView Labs featuring Waldschmidt.