BUILD: The End User Era
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era.
Software purchasing power is increasingly moving down the org chart—away from executives and toward end users.
Product led growth (PLG) is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion. PLG is how you adapt to the End User Era. It’s all about building a product for end users, and then distributing that product to the same end users. Like many things in life, PLG is simple, but not easy. To give you some help, we’ve pulled together the definitive collection of PLG founder stories, case studies and how-to guides to help you win by embracing the all-powerful end user.
In this edition of BUILD, you’ll find leadership philosophies and best practices around product led growth (PLG) as a go-to-market strategy. You can get your hands on a digital copy of the book here. Enjoy!
Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.
Jay Simons shares the story behind Atlassian’s truly epic revenue engine and how they use pricing as a competitive advantage.
As a new sales team starts going through training, we often hear them ask, “Where are our leads?!” And all heads typically turn toward the marketing team.