BUILD: The Product Led Growth Edition
We believe that Product Led Growth (PLG) is the future of SaaS. Not just another buzzword, PLG refers to instances when product usage serves as the primary driver of user acquisition, retention, and expansion.
So how do companies actually leverage PLG? The best PLG companies flip the script on every aspect of their business. They put their customers first and are obsessive about measuring (and optimizing) every aspect of their funnel. Product usage – not just marketing qualification – becomes the most important trigger for conversion and expansion. The sales team has a product-first mindset and they look and act more like customer success.
In this edition of BUILD, you’ll see real-life examples of how leading SaaS companies have successfully implemented PLG strategies across acquisition, conversion and success. The book features in-depth advice from leaders at HubSpot, Intercom, Lucidchart, Mixmax, Typeform, ZipRecruiter, Zendesk, and more. We hope you enjoy it and find strategies that you can take back to your own businesses.
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How did the team at SurveyMonkey know it was time revamp their pricing strategy? Find out which signals tipped them off and how they made it a success.
Mike Walsh, CMO at Reflektive, has gone through multiple pricing processes and has developed his own framework for assessing the situation and then developing pricing that is appropriate and effective. Learn more about his 4-step framework here.