Building a Brand in About 15 Minutes

Branding encompasses many different tidbits.

In essence, it requires a hodgepodge of input from various departments. One thing about branding that is never true is that it can be put off. Branding, most certainly, can’t be delayed. It begins from the day your company opens its doors and forms anything akin to a company strategy. From there it only grows.

Branding will find its way into your marketing strategy. You’ll need to focus on putting forth a cohesive image to the public; that’s your brand. You should take what you consider your value proposition and package it; that, too, is your brand. Everything plays a role in your brand. If you have customer support shortcomings, that will be a marker of your brand.

In this sense, worrying about what factors into your brand and what doesn’t is just a waste of time. For more specifics on building a brand, watch the full video featuring Andrea Mallard.