Business Growth Strategies for Today’s Economic Reality… Try Inbound Marketing

George Roberts

December 8, 2009

Every expansion stage software company, whether you are considering raising venture capital funding or not, should be looking at Inbound Marketing as a business growth strategy as well as part of your content marketing strategy.

What is Inbound Marketing?

It is the reverse of outbound marketing… it is all about the customers finding you through your marketing efforts versus you finding them.

Successful Inbound Marketing campaigns have 3 key components

  1. Content
  2. Search Engine Optimization
  3. Social Media

Why does inbound marketing make sense in a recession?

Inbound Marketing improves the efficiency of traditional marketing in 3 ways

  1. It costs less… better leverage of growth capital, always a good thing
  2. Better Targeting… rifle versus shotgun
  3. It’s an investment not an ongoing expense… grows in value over time

In today’s fast paced world of expansion stage software companies it is all about doing things faster, better and cheaper than your competition. Using Inbound Marketing as one of your business growth strategies is a no brainer. If you aren’t seriously considering it or already leveraging it you are missing out on what could be a serious competitive advantage in your space.

If you and your management team are looking for more information on Inbound Marketing go visit Hubspot and check out their Inbound Internet Marketing Blog which gives you more detail behind the bullet points above.

All the best!

G

Venture Partner

<strong>George Roberts</strong> is a Venture Partner at OpenView. He enjoys partnering with companies and helping them achieve their goals through strategy, focus and operational execution. From 1990 to 2003, George spent 13 years at Oracle Corporation, most recently having served as Executive Vice President of North American Sales. While at Oracle, George was responsible for over $1 billion in revenue and more than 2,000 employees, reporting directly to the company’s CEO and Chairman, Larry Ellison.