Business Growth Strategies… Want to Win More Deals?
December 15, 2010
While I was doing my weekly reading, I began to examine the website, CSO Insights, which was created by a couple of successful Sales Executives I know (Barry Trailer and Jim Dickie). It focuses on sales effectiveness metrics and trends.
Those of you who follow OpenView blogs knows OpenView is a Boston based Venture Capital firm that invests growth capital in expansion stage companies. Our focus as a firm is to enter the arena after an investment ensues to help the management team scale the business in a capital efficient manner around a profitable economic business model.
Part of making that happen is working to maximize the efficiency of the marketing supply chain around leads and lead conversions to deliver more qualified opportunities to the sales team at a lower cost. Last week the CSO Insights newsletter offered a free white paper from Maximizer Software titled “5 Keys To Maximizing B2B Lead Conversion to Win More Deals“. The 5 points are listed below:
- Get Sales & Marketing Together
- Use Dedicated Lead Teams
- Set a Nurturing Process
- Monitor & Manage
- Maximize ROI
I thought this was an excellent white paper and worth reading by all CEO’s and/or founders and their management teams. To learn more and download the white paper, you can sign up for their newsletter at the bottom of the main page of their website here.
All the best!