CAC Payback: How Continuous Experimentation Can Drive Down Costs [Podcast]
June 13, 2018
OpenView’s Blake Bartlett discusses how a company’s go-to-market model can impact CAC Payback and if there is indeed a magic number to hit for this metric. Then we hear from Marc Morin, Founder & CEO of Auvik, about the importance of experimentation in efficiently acquiring new customers to drive down CAC.
Prefer to listen on iTunes? Click here to listen.