CAC Payback: How Continuous Experimentation Can Drive Down Costs [Podcast]
OpenView’s Blake Bartlett discusses how a company’s go-to-market model can impact CAC Payback and if there is indeed a magic number to hit for this metric. Then we hear from Marc Morin, Founder & CEO of Auvik, about the importance of experimentation in efficiently acquiring new customers to drive down CAC.
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What is CAC Payback? How do you measure it? We break down the basics of this metric and why it’s important in your SaaS business in this article.