CAC payback

CAC Payback: How Continuous Experimentation Can Drive Down Costs [Podcast]

OpenView’s Blake Bartlett discusses how a company’s go-to-market model can impact CAC Payback and if there is indeed a magic number to hit for this metric. Then we hear from Marc Morin, Founder & CEO of Auvik, about the importance of experimentation in efficiently acquiring new customers to drive down CAC.

Prefer to listen on iTunes? Click here to listen.

Kyle Poyar
Kyle Poyar
VP, Market Strategy
OpenView

Kyle helps OpenView’s portfolio companies accelerate top-line growth through segmentation, value proposition, packaging & pricing, customer insights, channel partner programs, new market entry and go-to-market strategy.
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