Customer Success
Customer Success
Bashing The Competition!
Going negative on the competition is a losing strategy. You need to keep the focus on what you do well and differently -- and what that means for customers.
by Dave BrockCustomer Success
Child’s Play: Sales Tips You Can Learn from a 9-Year-Old
In a hyperactive world short on attention span and heavy on information, for a sales message to stick, you’ve got to keep things simple.
by Contributing AuthorCustomer Success
Landing the Big One: Startup Sales Tips for Signing Corporate Customers
The first major sale is often the most difficult, but it can lead to many others. Here are startup sales tips for breaking through to larger clients.
by Contributing AuthorCustomer Success
Process Makes Perfect: 5 Keys to a Rock Solid Sales Process
No matter how talented your sales team or perfect your product, your company can never achieve its potential without a rock solid sales process in place.
by Contributing AuthorCustomer Success
Cons of Cherry-Picking: Why Ready Buyers Aren’t Always the Safest B2B Sales Bet
Just because a prospect is ready to buy doesn’t mean it’s your best target. Sometimes cherry picking ready buyers can go sour.
by Contributing AuthorCustomer Success
Products Don’t Make Good Brand Protagonists, Customers Do
When developing and marketing technology, it’s easy for many companies to become overly focused on their product rather than their…
by Contributing AuthorCustomer Success
Don’t Overlook the Power of Customer Advocacy
Even if it comes from your smallest account, customer advocacy and loyalty is a terrible thing to waste.
by Contributing AuthorCustomer Success
Matchmaker: Using Customer Segmentation to Put Your Top Talent On Your Key Accounts
Giving your best salespeople the best opportunities and accounts seems only natural, right? To learn more on how customer segmentation can work for you, read on.
by Contributing AuthorCustomer Success
Is Nike’s #MakeItCount the Greatest Branding Video Ever?
Nike's #MakeItCount campaign is a terrific example of how branding can highlight the connection between your customers’ goals and aspirations and your own.
by Contributing Author