Customer Success
User Experience Lessons from Digg's Demise

Q: How does Digg go from being worth almost $164 million to getting sold for parts in just a few years? A: Ignoring user experience.

by Contributing Author
Finance & Operations
5 Rules for Leveraging Your Investors to Grow and Develop Your Team

By leveraging your investors correctly, you might just find they’re some of the best recruiters you’ll ever have.

by Contributing Author
Customer Success
Your Move: Bunchball Hopes to Take Gamification to the Next Level

As the buzz around gamification builds, a new series of apps aims to take the customer engagement marketing trend to the next level.

by Contributing Author
Customer Success
Is Lead Nurturing in Your Nature? 4 Tips to Make Following Up Easy and Successful

A vital step in the inbound marketing process, lead nurturing often goes overlooked. These lead nurturing tips will help you turn initial prospect interest into valuable customer relationships.

by Contributing Author
HR & People
Out of Sight, Out of Control: 5 Outsourcing Mistakes to Avoid

Outsourcing is often a necessary way for startups and expansion-stage companies to optimize efficiency, but as a solution it’s far from pain or risk free.

by Contributing Author
Customer Success
Bullseye: Defining Your Target Customer and Positioning Your Brand

In order to improve the accuracy and success of your branding efforts, you need to be able to define your target customer.

by Contributing Author
Finance & Operations
Be a Better Boss

Fast Company has compiled a list of the magazine’s best articles on how to be a better boss from great managers with hard-earned advice.

by Contributing Author
Product
How to Grow Your SaaS Company by Achieving Negative Churn
Churn is a major drain on any SaaS company attempting to scale. Negative churn, on the other hand, can massively accelerate...
by Contributing Author
Product
"Free" at a Price: 4 Alternatives to Try When Free Trials Don't Work

Offering free trials is a fairly common practice for SaaS companies, but that doesn’t mean the results always justify the expense.

by Contributing Author