Customer Success
Customer Success
Building Loyalty through Customer Service, Trust
Loyalty is something that is earned, not given. Over time, it’s certainly possible to earn the loyalty of your…
by Contributing AuthorCustomer Success
Are You Confident or Just Intellectually Lazy?
There’s nothing more disappointing than hiring great-on-paper salespeople and discovering their sales numbers don’t correlate with their projected confidence. Is…
by Brennon SlatteryCustomer Success
The Value Proposition: What Input Can Salespeople Offer?
Great salespeople love great value propositions. And why wouldn’t they? A true value proposition distinguishes a product from its competition,…
by Brian ZimmermanCustomer Success
Unforgettable Customer Service: The Good, the Bad, and How to Make the Bad Better
Bad customer service: the thorn in every company’s side. No matter how hard you try, sometimes a customer support failure…
by Brennon SlatteryCustomer Success
Do You Have an Extended Marketing Department?
Tom Johansmeyer is the group marketing director at The Cross Border Group, which publishes IR magazine and Corporate Secretary. He…
by Tom JohansmeyerCustomer Success
Need a Sales Boost? 5 Ways to Get One Now
Want a boost in sales? Yeah, of course you do. If you’re looking for ideas and processes on how to…
by Brennon SlatteryCustomer Success
The Value of Pay-Per-Click Advertising
If you’re using pay-per-click (PPC) advertisements as a marketing strategy, you may be wondering what the value proposition is—namely: “Why…
by Brennon SlatteryCustomer Success
How to Fix a Messy Landing Page
There’s nothing worse than a messy landing page. Not only will customers get lost and irritated, but ugly, confusing landing…
by Brennon SlatteryCustomer Success
Which Factors Contribute to an Advertising Campaign’s Success?
We’re analog people living in a digital world, many say. As such, algorithms play a particular role in our society.…
by Contributing Author