Startup Strategy
Building a Cohesive Sales Team: Is Your Rainmaker Actually Doing More Harm than Good?

Building a sales team? You may want to avoid rainmaker reps. Relying on any top salesperson too heavily can be to the detriment of the team.

by Brian Zimmerman
Sales
Know When It's Time to Invest in Outbound Lead Generation

Avoid wasted time and missed opportunities by recognizing when to launch an outbound prospecting program.

by Brian Zimmerman
Startup Strategy
Is It All About You? Why Some Content Marketers Fail

For content marketers to be effective they need to focus their efforts on building their company — more than their personal — brand.

by Brian Zimmerman
Finance & Operations
Want to Ruin Your Company? A Venture Capital Investment May Be Able to Help

Think venture capital investment is the answer to your company’s problems? Think again. Sometimes it can actually be a big business mistake.

by Brian Zimmerman
Marketing
The Most Creative B2B Marketing Tactics Online
Gone are the days when building a simple website and utilizing a couple of basic online B2B marketing tactics constituted...
by Brian Zimmerman
Startup Strategy
Is Your Corporate Culture Choking Your Revenue Potential?

As a growing business, it’s critical to make sure your corporate culture supports the short and long-term strategies necessary to survive in your market.

by Brian Zimmerman
At OpenView
5 Lessons from OpenView’s Inbound Marketing Journey

Today’s marketing is all about inbound marketing. It may take time, resources, patience and commitment, but if we can do it, so can you. Here’s how.

by Brian Zimmerman
HR & Leadership
Now or Later? Why Doing Something Today (Even If You Fail) Is Better Than Trying to Perfect It Tomorrow
What have you done today? No, I’m not asking you to recount the forecasts you’ve reviewed, and I don’t care...
by Brian Zimmerman
Startup Strategy
You’re Not Perfect, but Are You SMART-er Than the Average Entrepreneur?
So, you’re back. That must mean I didn’t hurt your feelings too badly with my last post. If you have...
by Brian Zimmerman