Customer Success
Customer Success
Got Presence?
So you’ve got presence. You’re considered a thought leader. Your management teams respect you and your strategic solutions. But do…
by Brennon SlatteryCustomer Success
Build a Rock Solid Customer Reference Program in 7 Steps
Customer references are crucial to building and maintaining a base of customer loyalty. But referral management can be tricky. Fast…
by Brennon SlatteryCustomer Success
The Role of the Publisher in the Age of Enlightenment
Perhaps the most significant change in publishing since the age of enlightenment is that companies are more hard-pressed to engage…
by Contributing AuthorCustomer Success
Fleshing Out Your Competitive Advantage
Few things are as coveted as the proverbial competitive advantage. How to Create a Competitive Advantage What does having a…
by Contributing AuthorCustomer Success
Building a Brand in About 15 Minutes
Branding encompasses many different tidbits. In essence, it requires a hodgepodge of input from various departments. One thing about branding…
by Contributing AuthorCustomer Success
Going from Freemium to Premium without Losing Customer Loyalty
If you’ve been using the Freemium business model and have found success but are looking to expand your horizons and…
by Brennon SlatteryCustomer Success
Learning from the Mistakes of Others: Crappy Surveys
Whenever a company sets out to create a survey, they naturally have good intentions in mind. But what gets…
by Contributing AuthorCustomer Success
Buyer and Seller Trends to Expect in 2011
Nostradamus was a man of many predictions. Unfortunately for sales and marketing teams, he wasn’t in their field. As such, any…
by Contributing AuthorCustomer Success
The Keys to Good Lead Qualification
Every step in the sales process requires ultimate attention to detail and efficient time management. But one of the toughest…
by Brian Zimmerman