Customer Success
Customer Success
The Phenomenon that is Negative Churn
Churn is a part of doing business. A customer can leave a company for a multitude of reasons, and many…
by Contributing AuthorCustomer Success
Craft Intelligent Content for Automation Success
Marketing automation gives you a platform to leverage content to move buyers down the purchasing cycle. When the co-author of…
by vickilynnCustomer Success
Tweet to Keep Customers Coming Back
Social media is key to customer retention. When Chris Brogan, the President of New Marketing Labs, found another three hundred…
by vickilynnCustomer Success
Segment to Keep Customers Loyal
Reduce churn by managing your segments. In order to reduce churn (customers leaving your product behind for a new supplier),…
by vickilynnCustomer Success
Creating a SWOT for a Market Segment
Creating a SWOT chart (that’s strengths, weaknesses, opportunities and threats) is beneficial to any market segment analysis. Narrowing your focus…
by Contributing AuthorCustomer Success
Generalist vs. Specialist Marketing
Many companies make the mistake of implementing a generalist marketing style, instead of narrower and more credible ‘specialist’ tactics. Being…
by vickilynnCustomer Success
How to Fire Profit-Eating Customers
Learning when and how to lose profit-eating, problem customers can be a slippery learning slope. Problem clients can be a…
by vickilynnCustomer Success
7 Deadly Sales Sins
Are the 7 deadly sales sins wreaking havoc with your bottom line? The original seven deadly sins of Christianity included…
by vickilynnCustomer Success
Distribution Channels are the Pathways to End-Users
Distributions channels are established pipelines that connect you to your product’s users. The option of selling through a single channel…
by Contributing Author