Pricing & Positioning
Getting the Price Right
Pricing can make or break your perfect product. [caption id="attachment_6647" align="alignright" width="126"] Image provided by: {link:http://www.flickr.com/photos/xmitter/}airosche5{/link}[/caption] You have a new...
by vickilynn
Customer Success
Buyer Experience: Key to B2B Kingdom
Toss traditional selling strategies for innovative experience management. [caption id="attachment_6646" align="alignright" width="126"] Image provided by: {link:http://www.flickr.com/photos/kinderu/}Kinder Deluxxe{/link}[/caption] Social media, and...
by vickilynn
Finance & Operations
Manage Conflict with Collaboration
Conflict, when handled correctly, can motivate employees. [caption id="attachment_6645" align="alignright" width="168"] Image provided by: {link:http://www.flickr.com/photos/ekaterina_photos/}enot_female{/link}[/caption] Conflict can be a great...
by vickilynn
Finance & Operations
Conflict Can Be Good for Business
Managers must learn how to minimize the negative effects of conflict. [caption id="attachment_6644" align="alignright" width="168"] Image provided by: {link:http://www.flickr.com/photos/josos/}theJoSoS{/link}[/caption] Not...
by vickilynn
Customer Success
Boss Behavior = Service Barometer
Are your actions fostering shoddy customer service? [caption id="attachment_6586" align="alignright" width="168"] Image provided by: {link:http://www.flickr.com/photos/enebish/}Claudio Cicali{/link}[/caption] Your employees treat customers...
by vickilynn
Customer Success
Melding Social Media with PR
Use social media sites to enhance public relations. [caption id="attachment_6590" align="alignright" width="168"] Image provided by: {link:http://www.flickr.com/photos/craving_creativity/}Craving Creativity{/link}[/caption] The lines between...
by vickilynn
Customer Success
Great Content from Outside Sources
Re-purpose externally created content to enhance your site. [caption id="attachment_6588" align="alignright" width="112"] Image provided by: {link:http://www.flickr.com/photos/marymerry/}MaryTClark{/link}[/caption] In order to supply...
by vickilynn
Metrics & Benchmarks
Get Started with Start-up Analytics
Six steps to start measuring the metrics that matter. [caption id="attachment_5978" align="alignright" width="168"] Image provided by: {link:http://www.flickr.com/photos/pagedooley/}kevindooley{/link}[/caption] Every start-up needs...
by vickilynn
Marketing
Start-up Math: Cost-Per-Acquisition
Some business models require special acquisition-cost calculation methods. Andrew Chen has the math you need to make sense of acquisition...
by vickilynn