Marketing
Marketing
Checklist for the Case Study Initiative Owner
This is a part of a series that was created to help you create case studies for your company. This series will…
by OpenView
Marketing
Crossing the Chasm, Part 5
The Market Segmentation Forum OpenView Venture Partners held its Market Segmentation Forum in March to help its portfolio companies solve…
by Tien-Anh NguyenMarketing
Customize your Approach to Blogging
A corporate blogging program should be well constructed, but as with all practices, there are many approaches that can lead to a successful effort. Here are two approaches you can try
by OpenView Marketing
Leveraging Lead Data Services for Outbound Prospecting
Expansion-stage software companies have a lot of operational challenges. There’s management team development, product development strategy, customer experience management and…
by Tien-Anh NguyenMarketing
Thriving in an Inbound Marketing Environment
The beauty of an inbound sales strategy is that it drives potential customers directly to you. There is no cold…
by Contributing AuthorMarketing
The Importance of Content in SEO and Social Media
There is a clear cycle that takes place when it comes to search engine optimization. And this cycle also applies…
by Contributing AuthorMarketing
Challenges to Success
This is a part of a series that was created to help you create case studies for your company. This series will…
by OpenViewMarketing
Studying the Content Marketing Playbook
Every marketing team needs a go-to playbook for connecting with customers through content. Old avenues may not be as prosperous…
by Contributing AuthorMarketing
B2B Brands can be Considered Media Companies
A recent survey has revealed surprising information about content usage in B2B marketing. Conducted by Junta42 and MarketingProfs, along with…
by Contributing Author