Marketing
Marketing
7 Steps HubSpot Used to Scale Its Channel Sales Program
As of June 2014, HubSpot's reseller program has produced over 40% of its customers. VP of Sales Pete Caputa shares the company's playbook for making that happen.
by Peter Caputa Marketing
Hiring your First Field Marketer: B2B Marketing’s Secret Weapon
Should a field marketer hire be your next top priority? Find out when to pull the trigger and what to look for in the role.
by Blake Harris Marketing
Tap Into the Benefits of LinkedIn Publishing
LinkedIn Publishing allows you to give your old content new legs in just ten minutes. Writing can be a tough…
by jminton Marketing
Content Marketing 101: Your Ultimate Resources Guide
Your one-stop collection of actionable tips, tools, and resources to take your content marketing to the next level.
by Jonathan Crowe Marketing
How Most B2B Brands Get Facebook Wrong (And How to Get it Right)
Like it or not, Facebook is a viable and important channel for B2B brands, too. Social media marketing expert Mari Smith shares her tips for making the most of its rapidly evolving marketing and advertising options.
by Mari Smith Marketing
Email Marketing Hacks to Double Your Response Rates
Learn quick, actionable tactics to boost your email marketing performance and see measurable results.
by Rebecca Churt Marketing
Handy Tools and Quick Alternatives to CRM Data Analysis
If you're a small team with limited time and resources these tools and alternative approaches will help you uncover actionable customer insights you can put to use now.
by Tien-Anh Nguyen Marketing
Shaping 2015 B2B Strategies Starts Now
If you’re not already planning your 2015 B2B strategies, you’ll soon be behind the competition. How could it already be…
by jminton Marketing
The Best Content Formats for Each Stage of the Buyer Journey
Buyers are bombarded by more and more content every day. Learn how to rise above the noise (and make better use of your resources) by creating content specifically targeted for each stage of their buyer journey.
by Jonathan Crowe