Marketing
Marketing
Brands on Instagram: What the Numbers Say and Why You Should Listen
The raw number of brands on Instagram isn’t the thing swelling; activity and, more importantly, engagement, is ballooning as well.
by jminton Marketing
4 Tips to Improve Landing Page Conversion Rate
You need to make sure your copy has razor sharp focus in order to improve landing page conversion rate.
by jminton Marketing
The 4 C’s of Effective Go-to-Market Strategy Design
Converting today's B2B buyers into customers requires the ability to provide them with the right targeted content experience at exactly the right time. And that takes having the right go-to-market strategy elements in place.
by Scott Maxwell Marketing
Why HubSpot Redesigned Its Blog: Lessons from the New Inbound Hub
When one of the giants of the inbound marketing industry makes wholesale changes to its popular blog, you take notice. HubSpot's Jay Acunzo discusses the strategy behind the new Inbound Hub.
by Jonathan Crowe Marketing
What They Really Think About You: How to Structure and Conduct Customer Interviews
The best way to gain buyer insights is by conducting customer interviews. That's certainly easier said than done. In this post, we'll show you how to design a comprehensive customer interview guide that will help you conduct interviews as smoothly — and productively — as possible.
by Tien-Anh Nguyen Marketing
Is Online Community Building Your Next Big Competitive Advantage?
Which would you rather do business with: a company that sees transactions, or one that sees relationships? Building an online community around your brand delivers more value to customers – and keeps them engaged for life. Community expert Mackenzie Fogelson explains how.
by Mackenzie Fogelson Marketing
How to Fuel Your Business by Publishing a Book
Publishing a book can seem like a daunting task. In this week's Labcast, authors Dorie Clark and Jonathan Kranz walks listeners through the publishing process and offer tips for keeping motivated throughout the journey.
by Dorie Clark and Jonathan Kranz Marketing
4 Lessons for the B2B Social Media Rookie
As with any skill, mastering social media doesn't happen overnight. Lauren Sozio, Marketing Communications Manager at uSamp, shares four social media lessons she's picked up over the years for navigating the Twitter-verse and becoming the life of the party on Facebook.
by Lauren Sozio Marketing
Your New Go-to Guide to Content Marketing!
OpenView’s New Guide Explains How to Build a Content Factory A few weeks back, I wrote a blog post asking…
by Kevin Cain