Marketing
Marketing
How to Make an Ad Worth Spreading
Create an ad worth spreading and get on the TED shortlist.
by mkolodziejMarketing
How to Maximize Your Evergreen Content to Fuel Business Sales and Marketing
Online marketer and SEO expert Jason Acidre provides explains why producing evergreen content should be the foundation of your content marketing efforts, and offers detailed tips for creating, optimizing, and distributing it effectively.
by Jason AcidreMarketing
Landing Pages: More Is Better
Drastically increase your company's leads by increasing the number of landing pages on your site. Learn how.
by mkolodziejMarketing
Social Customer Service: 6 Tips for Effective Implementation
Learn six best practices for combining social media and customer service.
by mkolodziejMarketing
Buyer Personas: 7 Companies That Know Their Customers
Get to know your company's buyer personas and tailor your marketing message accordingly. See how seven companies large and small are getting it done.
by mkolodziejMarketing
5 Tips for Getting Emails Read
Read five tips for getting emails read and not dumped into the spam folder.
by mkolodziejMarketing
Labcast: Key Content Marketing Hires. Rob Yoegel on Building and Engaging Your Team
Content strategist Rob Yoegel takes us inside the content marketing team at Monetate and shares his tips for fielding a team built for success.
by Rob YoegelMarketing
Content Marketing Tips to Sell Them Softly
Tailor your content marketing efforts with these tips from the CEO of a content-discovery platform.
by mkolodziejMarketing
Customer Segmentation: Analysis and Prioritization
This section in our guide to customer segmentation will help you conduct the data analysis necessary to evaluate and prioritize your best customer segments.
by Tien-Anh NguyenMarketing
Finding Your Best Customer: A Guide to Best Current B2B Customer Segmentation
Of the many challenges that B2B technology companies face, replicating prior success in a scalable, predictable manner can be especially troublesome. That’s because many companies generate a disproportionate amount of their sales from just a few customers. Through customer segmentation, however, companies can identify prospects similar to their best customers, paving the way for growth.
by OpenView