Marketing
Marketing
Social Media Analytics Tools to Get a Bigger Budget
Justify your social marketing work with social media analytics tools that track more than just your total number of followers.
by mkolodziejMarketing
B2B Marketing Channels: A Guide to Identifying and Prioritizing Optimal Marketing Channels
Today, more than ever, B2B marketers need to venture out into an ever-expanding universe of B2B marketing channels in order to reach their customers where they live and interact online.
by OpenViewMarketing
Email Marketing Strategy: Think Outside the Inbox
Sales reps, rethink your email marketing strategy to include a blog, your own mailing list, and a friendlier tone.
by mkolodziejMarketing
6 Ways to Focus Your Video Marketing Strategy
Stop worrying about viral videos and total views. Focus your video marketing strategy on the metrics that matter.
by mkolodziejMarketing
Cultivating a (Good) Content Farm: Chris Baggott on Content Marketing Lessons Learned as a Chicken Farmer
Chris Baggott, founder of Compendium and co-founder of ExactTarget provides content marketing lessons learned from his other calling -- as free-range chicken farmer.
by Josh ZywienMarketing
Social Media ROI: Stop the Guessing Game
Measure social media ROI with a new attribution model that presents a clearer picture of how shares, likes, and tweets impact your sales.
by mkolodziejMarketing
Is Your Content Kingly?
Content is king, but there's a lot of it online that looks less than regal. Learn how to determine if your content is fit to rule.
by mkolodziejMarketing
If Marketing Is Dead, How Can You Adapt to Survive?
Traditional marketing is dead, and old-style CMOs are getting their pink slips. Is there hope for marketers?
by mkolodziejMarketing
3 Steps to a Decent Content Marketing Budget
Follow these three steps to make a convincing case for a decent content marketing budget.
by mkolodziej