Benchmarks
Does Your SaaS Product Measure Up?

The 2020 SaaS Product Benchmarks Report is finally here.

by Sam Richard
Marketing
Finding Balance: Marketing, PLG and a Developer Audience

The first rule of marketing to developers is to never market to developers. GitHub’s VP of Growth Marketing, Wendy Perilli, explains how market to this community.

by Wendy Perilli
Marketing
Listen
SurveyMonkey's CMO on Marketing's Role as the World Shifts Towards Product Led Growth [Podcast]

This week’s BUILD episode features Leela Srinivasan, SurveyMonkey’s CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.

by Ariel Winton
Marketing
The PLG Pivot: Complementing Traditional Go-to-Market Tactics With Product-Led Elements

MongoDB’s Laura Borghesi shares 3 critical ingredients for successfully pivoting from a wholly traditional marketing strategy to one that leverages PLG elements.

by Laura Borghesi
Marketing
The Limitations of Data Analytics: A Conversation with a Data-driven CMO

It’s an assumption that, in today’s world, everything can be measured in marketing. Shopify’s CMO, Jeff Weiser, explains that data analytics can only take you so far. Read here.

by Jeff Weiser
Marketing
Listen
Shopify's CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has...
by Blake Bartlett
Marketing
Listen
Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director...
by Blake Bartlett
Marketing
4 Things Marketing Can Learn from Product Led Growth
Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion....
by Amanda Nielsen
Marketing
How to Create a Frictionless Funnel for Your SaaS Business
Editor's Note: This article first appeared on New Breed's blog here.  In the traditional marketing funnel, leads get marked as...
by Guido Bartolacci