Marketing
The PLG Pivot: Complementing Traditional Go-to-Market Tactics With Product-led Elements

Product-led and sales-driven growth strategies are not mutually exclusive. Find out how you can use both to drive growth from multiple directions.

by Laura Borghesi
Marketing
The Limitations of Data Analytics: A Conversation with a Data-driven CMO

It’s an assumption that, in today’s world, everything can be measured in marketing. Shopify’s CMO, Jeff Weiser, explains that data analytics can only take you so far. Read here.

by Jeff Weiser
Marketing
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Shopify's CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has...
by Blake Bartlett
Marketing
Listen
Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director...
by Blake Bartlett
Marketing
4 Things Marketing Can Learn from Product Led Growth
Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion....
by Amanda Nielsen
Marketing
How to Create a Frictionless Funnel for Your SaaS Business
Editor's Note: This article first appeared on New Breed's blog here.  In the traditional marketing funnel, leads get marked as...
by Guido Bartolacci
Marketing
Scale-up Lessons: HubSpot's Journey from MQL to PQL
One of the best things about working for a scale-up company is you get an opportunity to work on many...
by Kieran Flanagan