Marketing
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Notion’s Roadmap for Building a Winning Brand [Podcast]

Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.

by Ariel Winton
Marketing
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SurveyMonkey's CMO on Marketing's Role as the World Shifts Towards Product Led Growth [Podcast]

This week’s BUILD episode features Leela Srinivasan, SurveyMonkey’s CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.

by Ariel Winton
Marketing
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Shopify's CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has...
by Blake Bartlett
Marketing
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Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director...
by Blake Bartlett
Marketing
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Wayfair: From Startup to $5 Billion [Podcast]
Balancing fast growth while building for scale is no easy task. Wayfair's story started with hundreds of individual microsites and...
by Ashley Murphy
Marketing
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Demystifying Account-based Marketing [Podcast]
Jon Russo, Account-based marketing expert, discusses how companies can align strategic marketing initiatives with sales and account management strategies to...
by Devon McDonald
Marketing
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Helping is the New Selling: Why Drift Did Away with Lead Forms [Podcast]
We expect real-time answers in our personal lives, but when it comes to businesses, getting in touch is often a...
by Devon McDonald
Marketing
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Winning the Hearts and Minds of Customers through Storytelling [Podcast]
Andy Raskin has worked with the likes of Uber, Square, Yelp and Salesforce to help these companies tell their stories....
by Devon McDonald