Marketing

Marketing
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Averages Lie, and 4 Other Marketing Lessons From PagerDuty's Julie Herendeen

According to CMO Julie Herendeen, all great marketing starts with an understanding of customers’ problems. We couldn’t agree more.

by Casey Renner
Product
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MongoDB's Playbook for Breaking Into and Dominating a Market

We talked with MongoDB’s former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.

by Jamie Wallace
Marketing
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Notion’s Roadmap for Building a Winning Brand [Podcast]

Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.

by Ariel Winton
Marketing
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SurveyMonkey's CMO on Marketing's Role as the World Shifts Towards Product Led Growth [Podcast]

This week’s BUILD episode features Leela Srinivasan, SurveyMonkey’s CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.

by Ariel Winton
Marketing
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Wayfair: From Startup to $5 Billion [Podcast]
Balancing fast growth while building for scale is no easy task. Wayfair's story started with hundreds of individual microsites and...
by Ashley Murphy
Marketing
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Demystifying Account-based Marketing [Podcast]
Jon Russo, Account-based marketing expert, discusses how companies can align strategic marketing initiatives with sales and account management strategies to...
by Devon McDonald
Marketing
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Helping is the New Selling: Why Drift Did Away with Lead Forms [Podcast]
We expect real-time answers in our personal lives, but when it comes to businesses, getting in touch is often a...
by Devon McDonald