Marketing
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Shopify's CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has...
by Blake Bartlett
Marketing
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Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director...
by Blake Bartlett
Marketing
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Wayfair: From Startup to $5 Billion [Podcast]
Balancing fast growth while building for scale is no easy task. Wayfair's story started with hundreds of individual microsites and...
by Ashley Murphy
Marketing
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Demystifying Account-based Marketing [Podcast]
Jon Russo, Account-based marketing expert, discusses how companies can align strategic marketing initiatives with sales and account management strategies to...
by Devon McDonald
Marketing
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Helping is the New Selling: Why Drift Did Away with Lead Forms [Podcast]
We expect real-time answers in our personal lives, but when it comes to businesses, getting in touch is often a...
by Devon McDonald
Marketing
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Winning the Hearts and Minds of Customers through Storytelling [Podcast]
Andy Raskin has worked with the likes of Uber, Square, Yelp and Salesforce to help these companies tell their stories....
by Devon McDonald