Marketing
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Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.
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This week’s BUILD episode features Leela Srinivasan, SurveyMonkey’s CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.
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Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has...
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Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director...
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Balancing fast growth while building for scale is no easy task. Wayfair's story started with hundreds of individual microsites and...
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Jon Russo, Account-based marketing expert, discusses how companies can align strategic marketing initiatives with sales and account management strategies to...
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We expect real-time answers in our personal lives, but when it comes to businesses, getting in touch is often a...
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Andy Raskin has worked with the likes of Uber, Square, Yelp and Salesforce to help these companies tell their stories....
EBOOK
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!
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