Pricing & Positioning

HR & People
Going from Freemium to Premium without Losing Customer Loyalty
[caption id="attachment_8129" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/phool4xc/}phool 4 XC{/link}[/caption] If you've been using the Freemium business model and have...
by Brennon Slattery
HR & People
A Less than Optimistic Observation about Groupon
You may have heard about the sizable bid Google placed for Groupon. [caption id="attachment_7434" align="alignright" width="300"] Image provided by: {link:http://www.businessinsider.com/groupon-study-2010-10}Business Insider{/link}[/caption] And...
by Contributing Author
HR & People
SaaS, Cash ... and Troughs
[caption id="attachment_7510" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/jessicamulley/}Jessicamulley{/link}[/caption] In Part 1 of a series about SaaS Economics, David Skok jumps...
by Brennon Slattery
HR & People
Getting the Price Right
Pricing can make or break your perfect product. [caption id="attachment_6647" align="alignright" width="126"] Image provided by: {link:http://www.flickr.com/photos/xmitter/}airosche5{/link}[/caption] You have a new...
by vickilynn
HR & People
Get Started with Start-up Analytics
Six steps to start measuring the metrics that matter. [caption id="attachment_5978" align="alignright" width="168"] Image provided by: {link:http://www.flickr.com/photos/pagedooley/}kevindooley{/link}[/caption] Every start-up needs...
by vickilynn
HR & People
Start-up Survival: Win Despite Obstacles
Start-up survival comes down to the right strategy. [caption id="attachment_6547" align="alignright" width="153"] Image provided by: {link:http://www.flickr.com/photos/thehappyrower/}The Happy Rower{/link}[/caption] Entrepreneur, consultant...
by vickilynn
HR & People
Advertising Models under the Microscope
Choose the right business model with tips from former Uproar marketer, Sean Ellis. [caption id="attachment_6227" align="alignright" width="119"] Image provided by:...
by vickilynn
HR & People
An Insider's Guide to Open Source Startups
As an investor, Danny Rimer’s resume is unparalleled. [caption id="attachment_6178" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/mager/}magerleagues{/link}[/caption] His latest maneuver netted...
by Contributing Author
HR & People
Breaking Down the Two-Stage Startup Approach
Sometimes it feels like there is an infinite gap between software companies and the venture funds that invest in them....
by Contributing Author