Pricing & Positioning

Sales
What's Your Real Value?
[caption id="attachment_10430" align="alignright" width="180"] Image provided by: {link:http://www.flickr.com/photos/the-tim/}The-Tim{/link}[/caption] Before you start thinking too hard about the real value of your...
by Brennon Slattery
Pricing & Positioning
Differentiating Between Perpetual and SaaS Business Models
Companies choosing between a perpetual revenue and a SaaS model should first assess their internal makeup to see which model...
by Contributing Author
HR & Leadership
The Business Model Breakdown: Finding the Perfect Fit
[caption id="attachment_9938" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/kodamakitty/}Kodamakitty{/link}[/caption] Picking a business model suitable for a startup is a lot more...
by Brennon Slattery
Pricing & Positioning
Product positioning: What can startups learn from Salesforce.com's Chatter?
Most startups don’t spend too much time thinking about product positioning. It’s a crucial part of product marketing and has...
by Faria Rahman
Pricing & Positioning
Failed Business Models = Corporate Crime?
[caption id="attachment_9563" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/chrisdaniel/}chrisdaniel{/link}[/caption] In a post that’s sure to make you think—and rethink—your company’s business...
by Brennon Slattery
Product
Presenting and Justifying Your Price to Customers
Pricing a product isn't about the bottom line. [caption id="attachment_6603" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/craigmurphy/}Craig Murphy{/link}[/caption] Instead, it's about...
by Contributing Author
HR & Leadership
How to Make Money in a Freemium World
[caption id="attachment_9358" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/teamjenkins/}teamjenkins{/link}[/caption] One reason many startups are wary of adopting the freemium business model...
by Brennon Slattery
Pricing & Positioning
Give it Away: Why You Should Go Freemium
[caption id="attachment_9217" align="alignright" width="180"] Image provided by: {link:http://www.flickr.com/photos/tehmatthewj/}MrMatthewJ{/link}[/caption] Many companies are switching to a freemium business model for the tremendous...
by Brennon Slattery
Pricing & Positioning
Learn from the Best: An Interview with Braintree’s Bryan Johnson
  37Signals got a chance to sit down with Bryan Johnson, the CEO of Braintree, the online payments company. The...
by Brennon Slattery