Pricing & Positioning
Pricing & Positioning
Going from Freemium to Premium without Losing Customer Loyalty
If you’ve been using the Freemium business model and have found success but are looking to expand your horizons and…
by Brennon SlatteryPricing & Positioning
A Less than Optimistic Observation about Groupon
You may have heard about the sizable bid Google placed for Groupon. And apparently, for Groupon at least, $6 billion isn’t enough.…
by Contributing AuthorPricing & Positioning
SaaS, Cash … and Troughs
In Part 1 of a series about SaaS Economics, David Skok jumps into “The SaaS Cash Flow Trough.” What’s that?…
by Brennon SlatteryPricing & Positioning
Getting the Price Right
Pricing can make or break your perfect product. You have a new product and a price point that you think…
by vickilynnPricing & Positioning
Advertising Models under the Microscope
Choose the right business model with tips from former Uproar marketer, Sean Ellis. Long before you launch, start-ups must decide…
by vickilynnPricing & Positioning
An Insider’s Guide to Open Source Startups
As an investor, Danny Rimer’s resume is unparalleled. His latest maneuver netted him a hefty return on his investment in…
by Contributing AuthorPricing & Positioning
Breaking Down the Two-Stage Startup Approach
Sometimes it feels like there is an infinite gap between software companies and the venture funds that invest in them.…
by Contributing AuthorPricing & Positioning
SaaS not Just for SMBs
Interview with Rene Bonvanie of Serena Software on the adoption of SaaS. A recent podcast interview, by Krissi Danielsson of…
by vickilynnPricing & Positioning
SaaS grows with 5 C’s
SaaS architecture and benefits defined. SaaS (Software as a Service) is the delivery of applications or services over the Internet.…
by vickilynn