Pricing & Positioning

Your Guide to PLG Pricing 201

The guidance on pricing PLG products is, admittedly, surface-level at best. Conventional wisdom tends to go something like this: Let…

 by Kyle Poyar

Pricing & Positioning

Everything You Need to Know About Freemium Pricing

Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.

 by Kyle Poyar

Pricing & Positioning

Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup

It's one of the most frequently asked questions we get at OpenView. So, here's how to make the decision with confidence.

 by Kristin Hillery

Pricing & Positioning

An Inside Look at How SurveyMonkey Overhauled Pricing After 10 Years

How did the team at SurveyMonkey know it was time to revamp their pricing strategy? We're exploring which signals tipped them off and how they made it a success.

 by Kyle Poyar

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