Product-Led Growth
Product-Led Growth
Your Guide to PLG Pricing 201
The guidance on pricing PLG products is, admittedly, surface-level at best. Conventional wisdom tends to go something like this: Let…
by Kyle Poyar Product-Led Growth
How PLG Beats Microsoft: JumpCloud’s Growth Story From 0 To $2.6B
Microsoft—which generates more than $200 billion in annual revenue—looms large over SaaS startups. The behemoth has near-monopoly power in enterprise…
by Kyle Poyar Product-Led Growth
Launching a Free Product to a Skeptical Customer Base: The PLG Journey at TrustCloud
Picture this. You’re a startup founder doing business with an enterprise. They ask: “Do you have SOC 2?” “Sock-what?” Insert…
by Gary Yau Chan Product-Led Growth
Growing Self-Serve From 0 To 70%+: The Deputy PLG Strategy For Shift Workers
Readers, I’m excited about today’s newsletter—yes, more so than usual. It’s about the PLG story of Deputy, an OpenView portfolio…
by Kyle Poyar Product-Led Growth
Your Guide To Automated In-Product Prompts
In this macro environment, many companies are looking for ways to increase revenue while keeping costs low. Especially for those…
by Yann Sarfati Product-Led Growth
Your Guide To Product-Led Sales
The data is increasingly clear: it’s not PLG versus sales, it’s PLG AND sales. Today’s go-to-market playbook embraces product-led sales,…
by Kyle Poyar Product-Led Growth
Bootstrapping To 8.5+ Million End Users: Inside Uscreen’s Journey to $20 Million ARR and Beyond
This startup has gone from creator economy pioneer to the poster child of a successful bootstrapped product-led SaaS business. I’m…
by Kyle Poyar Product-Led Growth
The 3-Part Marketing Attribution Framework All PLG Companies Need
If you’re like most product-led growth founders, you’re probably using product analytics tools to track key acquisition metrics. We’re talking…
by Aaron Beashel Product-Led Growth
The State of Usage-Based Pricing: 2nd Edition
Last year, we reported on the widespread shift to usage-based pricing—charging based on usage, not just user seats. But a…
by Kyle Poyar