Product
Product
Tech Trends Shaping the Future of Social Media
Put yourself in a prime position to make a big impact in 2014 by staying ahead of upcoming trends and anticipating what the future of social media holds.
by Dan Cristo Product
Build or Buy? How to Decide if You Should Outsource Development
Before you add new features to your product, you should ask yourself these four questions to determine whether it makes sense to outsource development.
by Mike Fisher Product
User Feedback: Why We Need to Drill Down into Feature Requests
No matter how much they ask, you can't give your users everything they want this holiday season. Learn how to prioritize and make a bigger impact by sussing out the "why" behind the "what".
by Kristy McKnight Product
How Freemium Impacts Your Economic Model
It may lower your customers' barrier for entry, but it can also raise the stakes for you financially in the long run. For SaaS companies, it is incredibly important to understand the freedom and limitations of the freemium model.
by Dan Rodrigues Product
Product Strategy: How to Stay Focused While Expanding into Vertical Markets
For growing software companies, building products that are designed to be everything to everyone is rarely an effective strategy. Instead, suggests Central Desktop VP of Products Kristy McKnight, SaaS businesses should be striving to achieve better focus on the segments or verticals that give them the best chance for long-term success.
by Kristy McKnight Product
Spice Up Your Retrospectives: Free Tool Generates Creative Ideas
Tired of routine, yawn-inducing status meetings? Use this innovative tool to shake things up with your own list of creative Scrum retrospective ideas.
by jminton Product
SaaS Sales and Marketing Metrics and Conversion Benchmarks
Without a yard stick, measuring the effectiveness of your sales process and marketing channels can be a major challenge. Matrix Partners' David Skok outlines a simple process for monitoring — and optimizing — your performance.
by David Skok Product
Feeling Comfortable? Then You’re Probably Out of Touch With Your Customers
Even if you feel like you’re cranking out some great ideas, you’ll quickly become out of touch with your customers if you work in a bubble.
by jminton Product
How to Reduce Churn: Everything You Need to Know
As your revenue begins to increase, understanding how to reduce churn becomes essential to your business.
by jminton Product
My Customer is My Partner: 5 Powerful Customer Engagement Programs
When you're a startup trying to establish product/market fit, you have a lot of questions. Go-to-market strategist Brian Goldstein shares five tips for better connecting with the one group who has all the answers: your customers.
by Brian Gladstein