Product
Product
Are Tension Points the Key to Market Disruption?
When it comes to market research, context is everything. Luke William’s book, “Disrupt: Think The Unthinkable To Spark Transformation In…
by Contributing AuthorProduct
Value, Complexity and a Common Product Management Snafu
When it comes to product management, there are common pitfalls that plague every company. These can easily be identified when…
by Contributing AuthorProduct
Scrum: Are Product Owners and Backlog Managers One in the Same?
In Scrum, the role of the product owner was created to facilitate a number of software development projects. But should…
by Contributing AuthorProduct
Finding Business Direction in a Product Marketing Roadmap
Are you following a product marketing roadmap? Because your competition probably is. In most cases, it’s a necessary component of…
by Contributing AuthorProduct
Why Your Software Product Doesn’t Need the Kitchen Sink
All companies strive to create the best possible software they can. But the approach needed to accomplish this may be…
by Contributing AuthorProduct
Why Market Growth Hinges on Great Leadership
How did a company like Apple go from relative obscurity to unrivaled industry leader in a little more than decade?…
by Contributing AuthorProduct
Find Business Success with These Trend-Bucking Ideas
How can you simultaneously go against the tide and be successful? Many people, according to a recent survey of 445…
by Contributing AuthorProduct
Improving Freemium Conversion Rates in Five Steps
Boosting your ability to convert customers in the freemium pricing model depends on your bait. Ivan Koon, CEO of…
by Contributing AuthorProduct
How Do You Define the Minimum Viable Product?
What is meant by “Minimum Viable Product” in software development? “This notion of minimum viable product — a lot of…
by Brendan Cournoyer