While dodging other San Franciscans out enjoying the sunshine, Sheela Subramanian explains how Slack thinks about their customer base, the shift to enterprise marketing and how you can avoid that “oh crap” marketing moment as an early-stage company.
Stroll through the back alleys of San Francisco with Casey and AJ as they talk about QuotaPath, why AJ is so excited about product led growth—and the surprising thing he’s logged 1,000 hours doing since he was 16.
Should your growth team sit on product, marketing or both? Casey Renner took to the sidewalks of Cambridge to catch up with Christopher Miller, Director of Growth at HubSpot, to talk about that subject and how HubSpot is thinking about their end user in 2020.
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!