Changing Your CRM Software isn’t a Fix-All

Often times, a company may believe that the software is the problem.

An added feature here, a new workaround there. They believe that the more options and flexibility they have with their software, the less problems they’ll have from an operational management standpoint. That’s not always true, however. If it ain’t broke, don’t fix it, right? Most companies don’t have the sorts of problems that one would classify as “broke.” They’re more or less in need of improvement, not an altogether gut-job.

But most companies ignore this fact, instead opting for more complex software, when the real root of the issue is probably within the company itself. Look at your company strategy and best practices processes – are there any leaks? What about your management teams? There are numerous corridors in a company that could be the source of inefficiencies. And yet companies often foolishly blame the software.

Before you assume that your CRM software is liable for your company’s woes, first assess the situation without bias. For more information on this subject, read the full article by mscott906.