CMWorld Speakers Discuss the Power of Content

Traditionalists may always look at content marketing strategies in black and white.

But the power of content is in its versatility and reach, and great content has few limits. Thought leaders within the content marketing space — people like David Meerman Scott and Sally Hogshead — stress the importance of being novel with your content. Fresh content generates attention, as Scott explains.

In this short video, Content Marketing World 2011 keynote speakers Scott and Hogshead discuss the power content marketing puts in the hands of businesses, and what it takes to harness the potential of that power to see the greatest value in return.