Combining Podcasting, Marketing and Coffee for Glorious Results

Christopher S. Penn can be considered a pioneer in the podcasting realm.

His show, Marketing over Coffee, has achieved widespread success as a result of his diligence. Before that, he had an established track record professionally. When he began, podcasting was relatively unknown. Now, it’s part of many marketing strategies.

According to Penn, there are a few considerations you need to make before you can look into adopting a podcast routine. Not every company is built for podcasting, frankly speaking. A photography business, for example, wouldn’t translate well into audio. Their subject matter simply isn’t suited to podcasting.

As a bastion for thought leadership in podcasting, Penn offers a lot of valuable advice on inbound marketing strategies. For more information on this subject, watch the full video featuring Penn.