Condensing Your Career into a 30-Second Elevator Pitch

Elevator pitches can be one of the most challenging-but-effective tools marketers and salespeople have at their disposal.

But there is the fear of the unknown to deal with. There are variables to confront. And then there is the actual pitch itself, which can be quite a challenge to create, especially given its relatively short duration. Professionals understand that an elevator pitch needs to be succinct in order to fit into a specific window, but rarely do they grasp the purpose of the content that needs to fit within that framework. By carefully following elevator pitch best practices, examples, sample and tips you can perfect the art yourself in no time.

Kathy McAfee, elevator pitch magician, has some ideas that can help alleviate those problems.

“The [30]-second pitch is about communicating the value proposition,” says McAfee.

And this is absolutely true. You must expedite the sales process in order to have any sort of hope. There is no excess time for your marketing strategy or any other specifics that pertain to your organizational management; there is only time for you to communicate your value proposition. For more information on creating a 30-second elevator pitch that works, watch the video featuring McAfee.