Content Marketing and Small Business Success are Inseparable

How intertwined is content marketing with small business success?

Presently, there is no separating the two. They’ve evolved together and now companies that fail to utilize content in their marketing are falling far, far behind. The benefit is clear: increase customer connection, add a creative outlet to your business and improve your relevance in the marketplace.

In the long-term, your content will expand to every frontier of your business. It will permeate from your corporate site all the way your social media campaigns. The benefits of this will be immense, as you will see your customer retention rates improve, which is a direct response to improved customer engagement through your content.

The culmination of these content creation efforts will undoubtedly result in success for small (and large) businesses that elect to use them. For more information on this subject, watch the video by Oracle Digital.