Content Marketing: Is It ALWAYS About Quality?

Marketers are accustomed to being leaned on for measurable results that impact the bottom line.

But when it comes to content quality in a marketing strategy, can it be burdensome to continually balance  top-notch info and still stay on track for measurable results?

Tom Johansmeyer, group marketing director at Cross Border, believes that high-quality content shouldn’t entirely makeup your weekly content calendar. In this short video, he gives suggestions for other types of simple content ideas that could make frequent appearances on your website.

For ideas on content types that you can post in a hurry, watch the full video from OpenView Labs.