Customer Success

Corporate Blogging: Considerations for Search Engine Optimization

September 13, 2011

One of the main marketing advantages of corporate blogging is that it provides an excellent platform to improve your company’s visibility in search.

For that reason, Tom Johansmeyer of Cross Border advises companies to have an endgame in mind when crafting SEO-fused copy. Don’t retrofit your SEO practices to your goal, says Johansmeyer in this short video; if you have a product you’re trying to push, create copy with it in mind.

Without a proactive approach to SEO writing, he says, you’re unlikely to get the most value out of your corporate blogging efforts.

For more on factoring SEO into your content strategy, watch the full video from OpenView Labs.

Content Strategist

Brendan worked at OpenView from 2011 until 2012, where he was an editor, content manager and marketer. Currently Brendan is the Vice President of Corporate Marketing at <a href="https://www.brainshark.com/">Brainshark</a> where he leads all corporate marketing initiatives related to content, creative, branding, events, press and analyst relations, and customer marketing.