Corporate Blogging: The Value of Editorial Calendars

Editorial calendars offers more to marketers than what meets the eye.

The main benefit — having prepared editorial content items at the ready — is often mistakenly assumed to be the only incentive to use an editorial calendar. But according to Tom Johansmeyer, group marketing director at Cross Border, there is a hidden benefit to editorial calendars.

By using an editorial calendar, you can tap in-house resources such as a legal team or other editorial experts to screen the content before it is released to the masses. This way, says Johansmeyer in this short video, you can prevent grammatical blunders or even worse, legal infringements. For more on the value of editorial calendars, watch the video from OpenView Labs featuring Johansmeyer.