Crafting a Customer Service Strategy to Fit Your Business

Customer service strategies encompasses people, processes and technology to create a positive customer experience.

Generally speaking, the goal should always be to minimize customer contacts for support. While not every inquiry is negative, the ones that are should be reduced as much as possible.

To accomplish this you’ll need a team that’s dedicated to the customer base, says Bill Price of Driva Solutions. They’ll need to be committed to keeping your customers happy, and in turn, improving customer retention.

Price says that this strategy is all about figuring out why customers are initially contacting you and what you can do about it. For more information on crafting a customer support strategy, watch the video from OpenView Labs featuring Price.

CA
Contributing Author

You might also like ...
Customer Success
Your Guide To Customer Support & PLG
In a product-led growth (PLG) business, should we aspire to have *zero* customer support? My take: No! Support plays a...
by Kyle Poyar
Community Management
Your Guide to PLG and Community—It’s Way More Than Launching a Slack Group
In a product-led (PLG) business, some of the tried-and-true SaaS growth tactics aren’t at your disposal. Since you’re initially focused...
by Kyle Poyar
Onboarding
Your guide to self-serve onboarding: How to get your product to sell itself
In a self-serve environment, your product has to sell itself. The first-day experience is the most critical part of the...
by Kyle Poyar