Creative Design – The Key to Compelling Content

January 26, 2010

When it comes to creating your content marketing strategy, think for a moment about what this means. Say for instance that you want to create a case study. To get the wheels in motion, you:

  1. Select a topic
  2. Create a description
  3. Define key takeaways
  4. Identify interview sources
  5. Choose a vendor

Once the project has been submitted you sit back, relax, and wait for the agreed upon deliverable. Wrong.

It is important to note that several content creators provide only the copy associated with a project. The design component may not always be included. Content marketing has been defined as:
  “the art of understanding exactly what your customers need to know, and delivering it to them in a relevant and compelling way to grow your business.” (Joe Pulizzi)
  In order to take your relevant content and make it compelling you need to think about who will be creating a design for each of your content initiatives. A solid design concept can improve your competitive positioning and really drive your inbound marketing strategy. Next time you contract out a content creator, make sure to ask if the element of design is included and if so, how it will affect the price.

For those of you who may be searching for a firm that specializes in creative content design, I suggest the following resources:

Knocking your content marketing strategy out of the park can be especially beneficial to expansion stage technology companies who are potentially interested in venture funding. Top venture capital firms who specialize in providing business development consulting services, like OpenView Venture Partners, take notice of aggressive – yet thought out content marketing approaches.  

eCommerce Manager, Saucony

Kellie is the eCommerce Manager, Saucony at <a href="">Wolverine Worldwide</a>. Previously, she was an Analyst at OpenView.