How to Curate Content for Your Particular Needs
Companies that are focused on delivering on a substantive content marketing strategy rely heavily on content curation.
Their dedication provides a return in a number of ways. Typically, the content they farm can be reissued with some minor additions on a company blog or site. And relative to the investment, this is a sizeable return. Instead of constantly making one-off content, with curation, you have an opportunity to minimize the amount of time you spend writing.
With the use of Google Alerts, you can easily setup a system to stay informed on a number of potential writing topics. Then, use this knowledge to your competitive advantage by repurposing it with your own unique spin.
Clearly, content is an indispensable tool for most companies. And content curation is one way to harvest this valuable asset with ease. Watch the full video from OpenView Labs starring Ann Handley for more information on this topic.