Customer Service: Creating the Absolute Best Experience

If customer satisfaction is the measuring stick of customer service, then customer experience is the runner-up.

Although a core concept of the customer service principles Bill Price of Driva Solutions preaches is limiting the amount of customer service you dispense, Price understands that, inevitably, you’ll need to provide your customers with support. And when this time does arrive, you want the customer service system you’ve designed to be both an enjoyable experience and result in customer satisfaction.

Actually accomplishing this is harder than it may seem because you won’t be able to resolve every customer complaint. However, if you approach the design process correctly, you can create a great customer service experience for almost everyone that interacts with your company, says Price.

For steps on how to do this, watch the full video from OpenView Labs.