Customer Success

Defining Content Creation and its Importance

January 15, 2011

The definition of content creation will slightly vary between the people that utilize it.

Marketers, advertisers and writers are all concerned with the use and proliferation of the content they create. And as consumers, we often eat up much of what’s disseminated. Subsequently, it’s clear to see why immense value is often placed upon content creation. Entire companies are supported by content and its consumption, in fact.

Everybody creates content; it can come in the form of text, video or another medium. With all of the content that originates from many of the top companies, it’s clear how a content marketing strategy integrates with the greater company strategy.

Every business uses content in some way; it’s really unavoidable. Maximizing this knowledge is simply a matter of utilization. Watch the full video featuring Joe Pulizzi for more information on content marketing.


Corey was a marketing analyst at OpenView from 2010 until 2011. Currently Corey is the Owner of <a href="">Prep Obsessed</a> and was previously the Marketing Manager at MarketingProfs.