Demystifying Pricing with Simon-Kucher’s Josh Bloom [Podcast]
For the final episode of Season 6, Kyle caught up with Simon-Kucher Partner, Josh Bloom. He explains the inspiration behind the firm’s book, ‘Monetizing Innovation,’ the concept of developing a product around the price and the most important question founders should be asking customers. He also breaks down the trends he expects to see in the next year.
Prefer to listen on iTunes? Click here.
2020 was the year of free. And 2021 is the year of reaping the rewards.
They’ve done an exceptional job of bridging the gap between what a product can offer end users at any time and any place, while also enabling a human touch and a tailored experience where and when it’s desired.