Demystifying Pricing with Simon-Kucher’s Josh Bloom [Podcast]
For the final episode of Season 6, Kyle caught up with Simon-Kucher Partner, Josh Bloom. He explains the inspiration behind the firm’s book, ‘Monetizing Innovation,’ the concept of developing a product around the price and the most important question founders should be asking customers. He also breaks down the trends he expects to see in the next year.
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Mike Walsh, CMO at Reflektive, has gone through multiple pricing processes and has developed his own framework for assessing the situation and then developing pricing that is appropriate and effective. Learn more about his 4-step framework here.