Demystifying Pricing with Simon-Kucher’s Josh Bloom [Podcast]
For the final episode of Season 6, Kyle caught up with Simon-Kucher Partner, Josh Bloom. He explains the inspiration behind the firm’s book, ‘Monetizing Innovation,’ the concept of developing a product around the price and the most important question founders should be asking customers. He also breaks down the trends he expects to see in the next year.
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How did the team at SurveyMonkey know it was time to revamp their pricing strategy? We’re exploring which signals tipped them off and how they made it a success.