Do Blogs Really Need a Comments Section?

Not necessarily, says Tom Johansmeyer, group marketing director at Cross Border.

In this short video, Johansmeyer aims to debunk the notion that all blogs need a comments section for legitimacy. He asserts that they don’t, noting that the content should make a blog — not the comments. Engagement is created through content, he adds.

What’s the alternative? Instead of fixating on comments, start pointing your visitors toward your sales funnel. For more on comments in blogs, watch the video from OpenView Labs featuring Johansmeyer.