Do Buyers Really Just Want to Be Inspired?

Before a buyer decides to purchase, there often needs to be an impetus.

But while that motivation will be different for many buyers, there is one way to move a prospect toward purchasing that is often overlooked: inspiration. When a buyer is inspired, they act on impulse, says Matt Bertuzzi of the Bridge Group. Their world, no matter how momentarily, is changed.

In this short video, Bertuzzi uses the Apple iPod as an example. He says that, before the product came along, he had no idea that having thousands of easily accessible songs on a media player would in any way benefit him. But then inspiration took hold and he, like many others, became an iPod owner. Without the necessary inspiration, Bertuzzi would’ve likely been an ambivalent buyer.

For more on inspiring buyers and improving the sales process, watch the full video.