Do You Know the Best Time to Call High Level Prospects?

Believe it or not, there is a preferred time to call executives.

If you’ve had a prospect that you’ve been trying to reach for some time, perhaps you’ve just been calling at inopportune moments. Research shows that calling in the window from 5 p.m. to 6 p.m. is ideal. This may be difficult to stomach for some, especially those that for whatever reason are logistically incapable of working outside of their typical hours. But for those that are unwavering in their dedication to the sales process, this sales methodology may be a godsend.

As an example, one particular employee was trying to reach a high level vice president for an entire year. Eventually, he decided to call at 5:45 p.m. and finally got through. The call resulted in a $2 million opportunity.

The empirical and colloquial data certainly shows that thinking outside of the box when it comes to timing your calls may have some great benefits. And if you don’t do it, your competition might. So put in that extra effort. For more on timing your calls, watch the video featuring Colleen Francis.